After 2 years of Covid lockdowns, Africa Fashion Week London is delighted to welcome national and overseas designers back to London. Featuring new practices, recycling and sustainability ethics and a return to heritage fabrics and textiles, AFWL2022 is shaping up to be a historic outing with some outstanding designers. A large many of them are using their platforms as social conscious enterprises. As usual, we have some beloved creatives returning to our catwalks and exhibition halls, like Mary Martin London and Soboye (design below).
Hertunba is a sustainable fashion and lifestyle brand delivering classy, ready-to-wear clothes for ambitious women.
Understanding that every woman’s body is different, Hertunba produce custom and regular sizes to ensure that every piece fits its owner perfectly. Every year, 13 million tons of textiles go to waste. 95% of these textiles can be reused or recycled. Hertunba reduces landfill waste by up-cycling waste generated during production, with 90% of the excesses becoming either a form of wearable art or hand-crafted interior decor art pieces such as rugs and throw pillows.
Also, 10% of all their net profit goes to a project that provides adult education for less privileged Nigerian women. They believe that to protect the girl child, her mother must be empowered with education.