The topic of heralding growth in business is a tale as old as time. The biggest problem many businesses have is that their ambitions extend way beyond what is necessary at the outset. To truly stimulate organic growth, we have to stay small and stay local. But why should we stay local, especially at the outset?
It Focuses Us
When you can see who will and will not engage with your business on a local level, it can be a wake-up call that forces you back to the drawing board. Is it because you’re not marketing to the right people? Is it because you’re not using the right materials? These are a number of questions you will need to ask yourself, and when you focus your attention on the people in your immediate community, you can get instant feedback. Very simply, they will tell you that your posters aren’t very good or they’re not communicating the right things, and this can result in a few simple tweaks, whether it’s investing in a better quality online printer service or redesigning your posters.
You Can Give Back to the People That Matter
There is nothing wrong with wanting world domination, but the biggest issue many small businesses have is that when they aim for the stars first-time round, they don’t give major consideration to the people that matter most. It’s a great lesson in developing a business organically when you promote services to your neighbours and people in your community, but it also helps you to give back to these people.
Promoting your business through community events or giving speeches at local schools are all simple ways to create awareness for your product or service. When we prioritise these people, there is something far more fulfilling in giving back to your local community. A community that helped raise you, that is experiencing tough times now, could benefit from your input. Of course, it’s easy promotion, but when we give back to local charities or have a prominent presence in local events, this goes a long way to remind you of how important these people really are.
You Can Grow Slowly and Surely
If you spend time focused on local promotion tactics, it becomes a trial run for when your business expands. Every company has to start somewhere, and there is that almighty pressure to go big or go home. But if you start to promote your services on a small scale, it allows you to adapt your business accordingly. The scaling-up process is essential because it doesn’t just give you an understanding of how to slowly evolve your company, but it means you won’t grow beyond your capabilities.
There’s a lot to be said for the benefits of staying local. Local shopkeepers don’t have grand ambitions; they just want to provide a service to the people in their community. And no matter how determined you are, there is a lot to be said for what your local vicinity can do, not just in terms of your business but in terms of your mindset.